I have been practising design for almost two decades, and been fortunate to work with notable clients based in London, Taiwan, France, Sweden, USA, Kenya, Nigeria, Botswana, Japan, and my homeland South Africa. Clients include blue-chip companies, entrepreneurial start-ups, and more recently, local governments. Projects include consumer products, medical device design, GSM and GPS industrial equipment, sports equipment, and automotive research. I have a masters degree in design and currently studying part-time for a doctorate in design and democracy. My consulting success is partly recognised with some of the designs that I worked on receiving awards and having been included in New York’s Museum of Modern Art (MoMA), London’s Victoria and Albert Museum, and Smithsonian’s Cooper-Hewitt National Design Museum's permanent collections.


Founder, Research + Design, 2012 – current
Shareholder and director, ... XYZ Design, 2002 – 2012
Design consultant, London & Hong Kong, 2002
Senior designer, Opius Ltd London, 2000 – 2002
Senior designer, Dot Dot Dot Ex Why Zed Design (Pty) Ltd, 1998 – 2000
Designer, SYZYGY, 1996 – 1998


(Current) Degree Doctor of Philosophy: Design, Open University, United Kingdom, 2011 – 2017
Degree Magister Technologiae: Design (Cum laude), Cape Peninsula University of Technology, South Africa, 2008 – 2010
National Higher Diploma: Industrial Design (Cum laude), Cape Technikon, South Africa, 1995
National Diploma: Three Dimensional Design, Cape Technikon, South Africa, 1992 – 1994
Certificate in Social Sciences, Open University, United Kingdom, 2002
Certificate ATLAS.ti certified student trainer, ATLAS.ti, Spain, 2015


Conference paper reviewer, Design Development and Research (DDR), 2012
Scientific committee of the Conference Sustainability, Technology and Education, 2012
Content advisory committee member, Museum of Design Innovation Leadership and Art (MoDILA), 2012 – current
MTech Student co-supervisor, Cape Peninsula University of Technology (CPUT), 2011 – current
Vice chairperson, Cape Craft Design Institute (CCDI), 2011 – current
Conference paper reviewer, International Design Alliance (IDA), 2011
Member of book bidding committee, Cape Town World Design Capital (WDC) 2014, 2011
Board member, Cape Craft Design Institute (CCDI), 2010
External examiner and moderator, Cape Peninsula University of Technology (CPUT), 2009
External examiner and moderator, Cape Technikon, 1998
Temporary student tutor, Cape Technikon, 1995


Design presenter: African Creative Economy (ACE) conference, 2014
Intellectual Property: Open Design, panel discussion, 2013
Pecha Kucha: Cape Town World Design Capital (WDC), 2011
ICSID World Industrial Design Day, public workshop, 2011
The Cape Town Design Network (CTDN), launch at Cape Town City Hall, 2010


Final year best student award for the NHD course, Cape Technikon, 1995
Final year best student award for the woodwork subject, Muizenberg High School, 1991
Final year best student award for the woodwork subject, Boskop Primary School, 1985


IAAPI Amusement Expo Award, India, 2014
ICT4HEALTH Innovation Award, iMobiMaMa, South Africa, 2013
SAB Social Innovation Award, iMobiMaMa, South Africa, 2012
The items below are from contributions to SYZYGY and ... XYZ Design
Design with the other 90%, Cooper-Hewitt, National Design Museum, New York, 2011
SABS Disa Design Excellence Award, Stopak: Electronic fast inflator, 2009
SABS Disa Design Excellence: Chairperson’s award, Biosentronic: Snuza baby monitor, 2009
SABS Disa Design Excellence Award, Biosentronic: Snuza baby monitor, 2009
SABS Disa Design Excellence Award, Touchmart: TAP, 2009
SABS Disa Design Excellence Award, Butte: Torch Tongs, 2007
SABS Disa Design Excellence Award, Touchmart: Oscar, 2007
SAFE: Design Takes On Risk, The Museum of Modern Art (MOMA), New York, 2005
SABS Design Institute Prototype Award, Butte: Torch Tongs, 2004
SABS Design Institute Prototype Award, QEO: Q500 Cell phone, 2003
SABS Design Institute Prototype Award, Harmed: Optiscope, 1998
SABS Design Institute Industrial Award, Freeplay: Wind up torch, 1998
LG Awards Honourable mention, Nikki: Gecko Blaster, 1997
SABS Design for Development Award, Freeplay: Wind up Radio, 1997
Why design now?, Cooper-Hewitt, National Design Museum, New York, 2010
Permanent Collection Victoria & Albert Museum Collection, London, 1998


Sunshine Digital PCT/IB2008/054454 2009
e-San Limited US Pat. D530274 2005
Freeplay Energy Holdings Limited US Pat. D417922 1999


M’Rithaa, M., Qually, B.A., and Sprong. 2012. ‘Design for dialogue | Community-based tourism as a catalyst for social redefinition, 2012′ , in: Inovação Social e Sustentabilidade: Desenvolvimento Local, Empreendedorismo e Design. E-papers, Rio de Janeiro. Abstract:O presente volume está organizado em quatro partes. A primeira apresenta um mosaico de formulações teóricas sobre inovação social. A segunda reúne textos que tematizam principalmente a relação entre inovação social e desenvolvimento local. A terceira aponta a inovação social como elemento-chave no desenvolvimento de novas soluções empreendedoras para a geração de trabalho e renda. A quarta reúne textos que sintetizam diversas colocações debatidas durante o evento. [English translation] This volume is organized into four parts. The first presents a mosaic of theoretical formulations about social innovation. The second brings together texts that thematize mainly the relationship between social innovation and local development. The third point social innovation as a key element in the development of new entrepreneurial solutions to generate jobs and income. The fourth brings together texts that synthesize various settings discussed during the event.

Qually, Byron Alexander, “A socio-technical inquiry into semiotics and ethnology in South Africa, with special reference to electricity” (2010). CPUT Theses & Dissertations. Paper 139. http://dk.cput.ac.za/td_cput/139 Abstract: Demand Side Management (DSM) within a South African context requires a transdisciplinary approach to comprehend electricity consumption. Current research suggests a technical determinism, whereby design teams fail to acknowledged social factors and cultural influences when conceptualising DSM artefacts. The result of which, is that artefacts fail to be adopted by the market, and consumer behaviour and electricity consumption remains unchanged. The thesis aims to demonstrate the hypothesis, that semiotics and ethnology may affect sustainable residential electricity management in South Africa. The ubiquitous literature on electricity management is administered by means of the theoretical lens, Sociotechnical Theory. Mixed method instrument obtain fieldwork data from three of the eleven official South African languages: Afrikaans, English and IsiXhosa.